Staara, our brand derives from the ancient Persian word for star, and was created to bring calm to the chaos, to remind us we are all unique, perfect and made of stardust. In a world overloaded with noise, fast trends, identikit dressing and constant marketing, we offer something different: simple, versatile clothing made from high-quality, durable materials designed to go wherever your day takes you.

No oversized logos and branding. No gimmicks. Just thoughtfully made essentials that move with you from gym sessions to dog walks, school runs to Sunday brunch and even weekend travel plans. Our debut collection launches in five simple, neutral tones pieces you can mix, match, and wear on repeat. Each piece is durable, super soft and warm to wear and doesn't need an iron.The fact that you can wear our pieces in everyday life means its much more sustainable as you will pull it out to wear again and again.Staara helps you cut through the clutter, to reduce the mental load of over choice and to get dressed with ease.

Staara is quality, without the noise, for real people and real places